Content Strategy and Production

When I started working with Holt's it was the height of the pandemic, and with so many people working from home, demand for Premium Cigars was on a steep incline, but with that, hundreds of new brands were entering the market. 

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My role, with the help of an amazing team, was to produce industry leading content, setting Holt's and our in-house cigar brands (Ashton, La Aroma de Cuba and San Cristobal) apart from other brands in the industry, while also driving Holt's retail sales.

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With Holt's I produced long-form video content in addition to daily social media videos and lifestyle photography for Holt's Cigar Company, Ashton Cigars, La Aroma de Cuba Cigars, San Cristobal Cigars and Ashton Cigar Bar.

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Since joining I produced content for a successful product launch, created and managed internal production processes, monitored analytics and engagement and generated over a million organic impressions in a highly regulated market.

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